Good stuff mate. Fad brands are always a bit precarious to invest in or analyse. YETI is the prime example. The predictability of these businesses are generally quite low as demand can be fickle and move onto the next fad. Australia is a great example with Frank Green waterbottles which were all the rage a few years ago seeing declines in sales as the consumer zeitgeist shifts it gaze yet again.
You drilled it. I thought YETI was different because I saw their products more and more since the late 2000's and early 2010s and figured its brand was good enough to keep the competition at bay. Turns out I was wrong, but do think it's still worth keeping an eye with its lower valuation now versus then. Thanks for the feedback!
Good stuff mate. Fad brands are always a bit precarious to invest in or analyse. YETI is the prime example. The predictability of these businesses are generally quite low as demand can be fickle and move onto the next fad. Australia is a great example with Frank Green waterbottles which were all the rage a few years ago seeing declines in sales as the consumer zeitgeist shifts it gaze yet again.
You drilled it. I thought YETI was different because I saw their products more and more since the late 2000's and early 2010s and figured its brand was good enough to keep the competition at bay. Turns out I was wrong, but do think it's still worth keeping an eye with its lower valuation now versus then. Thanks for the feedback!